Organizational discovery × Oranj

Let's understand
your organization

This isn't a survey — it's a conversation on paper. Answer honestly and in your own words. Your responses generate a personalized organizational assessment to guide our first strategic session together.

Discovery layers

Questions

~15 min

To complete

About you

0.1Your name *

0.2Organization name *

Identity

Mission, origin, and soul

1.1Tell us the origin story. How did this start, and why?*

1.2What problem were you solving that nobody else was solving?*

1.3Who is this really for? Who do you wake up thinking about?*

1.4What values would you never compromise on?*

Current reality

Where you're actually operating today

2.1Walk us through a typical week. What are you spending most time on?*

2.2Who is on your team and what does each person own?*

2.3How does a new client come on board? Walk through the full journey.*

2.4How are new deliverables/products developed? Process and timeline?

2.5What tools are you using day-to-day?

2.6How many clients are you currently serving?

2.7What breaks when you try to take on more clients?

2.8How is the organization funded? (optional)

Desired future

Your endpoint — success on your own terms

3.1In 3 years, if everything went right — what does the org look like?

3.2Scale intent — local depth, regional expansion, or national reach?

Local deep — exceptional depth in your core geographyRegional — expand across a broader territoryNational — become a recognized player across the countryNot sure yet — still figuring this out

3.3What does your full product/service library look like at scale?

3.4What role do you personally want to play in that future version?

The gap

What's between here and where you want to go

4.1What's the biggest single thing that would need to change to double your reach?

4.2What have you tried that didn't work? What went wrong?

4.3What's repetitive or manual that you wish happened automatically?

4.4Partnership preference

Build and hand off — systems we can run ourselvesEmbedded partner — ongoing strategic and technical supportBoth — start embedded, transition to handoff over time

4.5Anything else you want us to know before we meet?